Posted by: Stereotype Master on July 29, These days the Eclipse is dominated by teenage girls and middle-aged women alike, all of whom love the sexy futuristic lines of the body. Any guy who is driving this car better have it beefed up with something cool, like maybe a supercharger. Otherwise, the Eclipse is looking girly enough to come with a flower holder by the steering wheel like the VW Bug. The Prius is one of the best hybrids on the market today, but for some reason Toyota decided to make this car look like a driving egg.
The gist of the article is that automakers are warming to the idea of marketing to our community because a we have the cash to buy cars though not as much as our straight peers , and b LGBT-inclusive marketing is increasingly acceptable to mainstream consumers. To prove that last point, Auto News cites a study that showed public opinion of Chevrolet growing more positive after the brand aired two LGBT-inclusive ads during the Sochi Winter Olympics. The data was collected in from over three million American consumers who identified as lesbian, gay, bisexual, or transgender. Ford 2.
Marketing the Rainbow. Since the purchase of a car involves quite a substantial amount of money, car manufacturers have turned their attention to the L and G markets decades ago: some brands aim for gay men, others typically for lesbians. Subaru was the first one to recommend themselves to lesbian drivers, and they have done so for years, with the help of i.
We five are introduced to a super-groomed, gym-buffed, lifestyle-obsessed gay man and give him frank advice on how not to be such a self-obsessed consumerist nelly at the mercy of every designer's whim. My area of expertise, of course, is cars and my brief is to persuade the chosen gay man to drive something more straight. My first problem arose when, during my extensive research, it turned out there is no such thing as an exclusively "gay" car. Sure, I have a feeling that there would probably be a higher- than-average number of Minis, Audi TT's and Jeeps in the car park of a Kylie Minogue concert.